Alex Froese-Owner
After graduating from Niagara College with a degree in International Business, I began my career at my parents' business, Mother-ease Cloth Diapers, which they established over 30 years ago in St. Catharines. Over 15 years—five of which I served as General Manager—I gained extensive knowledge in fabrics and manufacturing.
As a male in the cloth diaper industry, I often felt out of place and wanted to create something uniquely my own. When my parents invested in dye sublimation equipment, I was fascinated by the endless possibilities it offered.
This inspired me to pursue my long-standing interest in clothing manufacturing and start my own athletic wear company.
With my children now active in sports and my own experience playing ball and ice hockey, I’ve seen firsthand the frustrations of long lead times for team apparel, often stretching 8-12 weeks. I saw a clear opportunity to make a difference.
By designing, printing, pressing, cutting, and sewing jerseys entirely in-house here in St. Catharines, we can drastically reduce lead times while maintaining the highest standards of quality and customization.
I’m excited to see where this journey takes me and look forward to helping you with your next order!